Conceptual brand identity and UX/UI design for a grocery savings app

This UX/UI project focuses on the design of a grocery planning app that helps users save time and money through features like price comparisons, recipe suggestions, store maps, and a unified shopping list. The app is designed for a broad audience, from busy parents to college students, aiming to simplify and streamline the shopping experience.

My primary contributions centered on the brand identity and Figma prototype creation. I developed the logo, color palette, and overall visual direction, creating a system that feels approachable and easy to navigate. The design emphasizes clarity, supporting the app’s goal of reducing stress and helping users feel more organized and in control of their grocery routine.

(prototype at bottom of page!)